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Alibaba's World: How a remarkable Chinese company is changing the face of global business - Softcover
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About the Author:
Porter Erisman worked for Ogilvy & Mather in Beijing prior to joining Alibaba.com. From 2000-2008, he worked as a vice president at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer and director of Crocodile in the Yangtze, a documentary about the rise of Alibaba and its famous founder Jack Ma.
Review:
''Erisman's comprehensive account of 'how a schoolteacher rose from obscurity to build the world's largest e-commerce company' provides a dizzying look at this company's startling birth, growth, and success . . . A fascinating insider's look at the digital opening of China.'' --Publishers Weekly
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- PublisherPAN MACMILLAN INDIA
- Publication date2013
- ISBN 10 1447290666
- ISBN 13 9781447290667
- BindingPaperback
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Alibaba's World (Paperback)
Published by
Pan Macmillan, London
(2016)
ISBN 10: 1447290666
ISBN 13: 9781447290667
New
Paperback
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Book Description Paperback. Condition: new. Paperback. In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive. A riveting insider account of the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781447290667
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Alibaba'S World
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ISBN 10: 1447290666
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Book Description Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # IN_9781447290667
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Alibaba's World: How a remarkable Chinese company is changing the face of global business
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Book Description Paperback. Condition: Brand New. 320 pages. French language. 7.72x5.12x0.71 inches. In Stock. Seller Inventory # __1447290666
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Alibaba?s World: How One Remarkable Chinese Company Is Changing the Face of Global Business
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Book Description Condition: New. Num Pages: 320 pages. BIC Classification: 1FPC; KJE. Category: (G) General (US: Trade). Dimension: 197 x 130. . . 2016. Main Market Ed. Paperback. . . . . Seller Inventory # V9781447290667
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Alibaba s World: How One Remarkable Chinese Company Is Changing the Face of Global Business
Published by
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(2013)
ISBN 10: 1447290666
ISBN 13: 9781447290667
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Book Description Condition: New. Num Pages: 320 pages. BIC Classification: 1FPC; KJE. Category: (G) General (US: Trade). Dimension: 197 x 130. . . 2016. Main Market Ed. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781447290667
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Alibaba's World (Paperback)
Published by
Pan Macmillan, London
(2016)
ISBN 10: 1447290666
ISBN 13: 9781447290667
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive. A riveting insider account of the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781447290667
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Alibaba's World (Paperback)
Published by
Pan Macmillan, London
(2016)
ISBN 10: 1447290666
ISBN 13: 9781447290667
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive. A riveting insider account of the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781447290667
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