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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business - Softcover
alibaba's world: how a remarkable chinese company is changing the face of global business by erisman, porter
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About the Author:
Porter Erisman worked for Ogilvy & Mather in Beijing prior to joining Alibaba.com. From 2000-2008, he worked as a vice president at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer and director of Crocodile in the Yangtze, a documentary about the rise of Alibaba and its famous founder Jack Ma.
Review:
''Erisman's comprehensive account of 'how a schoolteacher rose from obscurity to build the world's largest e-commerce company' provides a dizzying look at this company's startling birth, growth, and success . . . A fascinating insider's look at the digital opening of China.'' --Publishers Weekly
"About this title" may belong to another edition of this title.
- PublisherPan Macmillan
- Publication date2015
- ISBN 10 144729064X
- ISBN 13 9781447290643
- BindingPaperback
- Number of pages242
- Rating
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Alibaba's World
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ISBN 10: 144729064X
ISBN 13: 9781447290643
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Alibaba's World: How a remarkable Chinese company is changing the face of global business
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Pan Macmillan, United Kingdom, London
(2015)
ISBN 10: 144729064X
ISBN 13: 9781447290643
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Book Description Paperback. Condition: Good. In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR009854357
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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
Published by
Pan Macmillan
(2015)
ISBN 10: 144729064X
ISBN 13: 9781447290643
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Softcover
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.4. Seller Inventory # 144729064X-2-3
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Alibaba's World: How a remarkable Chinese company is changing the face of global business
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Macmillan 07/05/2015
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ISBN 10: 144729064X
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781447290643
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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
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(2015)
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ISBN 13: 9781447290643
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Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.4. Seller Inventory # 353-144729064X-vrg
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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
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(2015)
ISBN 10: 144729064X
ISBN 13: 9781447290643
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Alibaba's World: How a remarkable Chinese company is changing the face of global business
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ISBN 10: 144729064X
ISBN 13: 9781447290643
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781447290643
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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
Published by
Pan Macmillan
(2015)
ISBN 10: 144729064X
ISBN 13: 9781447290643
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Softcover
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Book Description Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.4. Seller Inventory # 144729064X-2-4
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781447290643. Seller Inventory # 9266841
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Book Description Condition: Used. pp. 320. Seller Inventory # 26371887997
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