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Published by Pearson Education, Limited, 2011
ISBN 10: 0273736957ISBN 13: 9780273736950
Seller: Better World Books: West, Reno, NV, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
Published by Pearson Education, Limited, 2011
ISBN 10: 0273736957ISBN 13: 9780273736950
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Pearson Education, Limited, 2008
ISBN 10: 027370401XISBN 13: 9780273704010
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. 0th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Financial Times/ Prentice Hall, 2008
ISBN 10: 027370401XISBN 13: 9780273704010
Seller: Ammareal, Morangis, France
Book
Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2008. Ammareal gives back up to 15% of this book's net price to charity organizations.
Published by Financial Times Prentice Hall, 2008
ISBN 10: 027370401XISBN 13: 9780273704010
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Softcover. Condition: gut. 2008. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again Consumer Behaviour A European Outlook Leslie Lazar Kanuk Leon G. Schiffman Havard Hansen BWL Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-273-70401-X / 027370401X ISBN-13 978-0-273-70401-0 / 9780273704010 Sales In deutscher Sprache. 512 pages. 26,4 x 19,4 x 2,2 cm.
Published by Prentice Hall, 2008
ISBN 10: 027370401XISBN 13: 9780273704010
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Paperback. Condition: New.
Published by Financial Times/ Prentice Hall, 2012
ISBN 10: 0273736957ISBN 13: 9780273736950
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 2nd edition. 460 pages. 10.32x7.56x0.79 inches. In Stock.