Disruptive Innovation: What Every Business Leader Should Know - Softcover

Although the term is now a much discussed one in business circles the concept of Disruptive Innovations has always been a part of the business environment. It s a term to explain an unexpected improvement by way of a product or a service that creates new values and markets, thus enabling firms in the same industry to compete against each other, and succeed. Thomas Edison s discovery of the light bulb was an excellent example of this phenomenon. This book shows how Disruptive Innovation can be used to your advantage in today s business environment to stay ahead of the game and lead the way for others.