Items related to Conducting Marketing Research for International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contemplating foreign market entry. It takes you from the initial step of initiating an international research project all the way through sampling and analyzing data and making your first moves.
"synopsis" may belong to another edition of this title.
From the Inside Flap:
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
About the Author:
Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University. Professor Knight has extensive experience in international business in the private sector. In his position as Export Manager for a medium-sized enterprise, he directed the firm's operations in Canada, Europe, Japan, and Mexico, supervising the business activities of some 50 distributors in these regions. Previously he worked for a leading manufacturer of electrical machinery at its headquarters in Tokyo, Japan, and for the Japan office of the State of Washington.
"About this title" may belong to another edition of this title.
- PublisherBusiness Expert Press
- Publication date2009
- ISBN 10 1606490257
- ISBN 13 9781606490259
- BindingPaperback
- Number of pages120
- Rating
Buy New
Learn more about this copy
US$ 15.47
Shipping:
US$ 2.64
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Conducting Market Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 6339922-n
Buy New
US$ 15.47
Convert currency
Seller Image
Conducting Market Research for International Business (Paperback or Softback)
Published by
Business Expert Press 3/1/2009
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. Conducting Market Research for International Business 0.4. Book. Seller Inventory # BBS-9781606490259
Buy New
US$ 18.12
Convert currency
Seller Image
Conducting Marketing Research for International Business [Soft Cover ]
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Soft Cover
Quantity: 10
Seller:
Rating
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9781606490259
Buy New
US$ 18.91
Convert currency
Stock Image
Conducting Marketing Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar2811580119257
Buy New
US$ 17.18
Convert currency
Stock Image
Conducting Market Research for International Business AGENCYDISTRIBUTED
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781606490259
Buy New
US$ 23.47
Convert currency
Stock Image
Conducting Marketing Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9781606490259
Buy New
US$ 26.00
Convert currency
Stock Image
Conducting Market Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781606490259_lsuk
Buy New
US$ 20.80
Convert currency
Stock Image
Conducting Marketing Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. 0.45. Seller Inventory # 1606490257-2-1
Buy New
US$ 33.53
Convert currency
Stock Image
Conducting Market Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781606490259
Buy New
US$ 23.22
Convert currency
Stock Image
Conducting Marketing Research for International Business
Published by
Business Expert Press
(2009)
ISBN 10: 1606490257
ISBN 13: 9781606490259
New
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Brand New. 120 pages. 8.90x5.90x0.40 inches. In Stock. Seller Inventory # x-1606490257
Buy New
US$ 23.79
Convert currency