MySpace for Musicians - Softcover

Fran Vincent is the founder and president of Retro Island Productions, Inc., a social media, Web PR, and music-industry consulting firm. Before starting her own company, she spent six years as the marketing and public relations specialist for Warner Bros. Publications, a division of Warner Music Group. Fran has previously worked at some of America's most prestigious companies, including AOL Time Warner, General Motors, Campbell-Ewald Advertising (Chevrolet's agency of record for almost 100 years), and Independent Newspapers. She has authored articles for Electronic Musician and InTune magazines and holds a master's degree in music business (a hybrid music and business degree) from the University of Miami and a bachelor's degree in journalism from Oakland University. Fran is also an accomplished musician, performer, and college instructor, and has taught music licensing, marketing, public relations, and management courses at the University of Miami. She now resides in the Detroit area and continues to work with music, marketing, and social media clients around the world.

1: Intro to MySpace and Social Networking. 2: The Impact of MySpace on Music and Entertainment. 3: Which MySpace Is for Me? 4: Membership and Community Features. 5: What's New with MySpace Music. 6: Identifying Your Target Market. 7: Integrating MySpace Into Your Marketing Plan. 8: Getting Started . 9: Signing Up and MySpace Profile Basics. 10: Customizing Your Page. 11: You Gotta Have Friends. 12: Comments, Anyone? 13: Profile Songs, Playlists, and the Music Player. 14: Apps. 15: Videos and Widgets. 16: Bulletins and Event Invitations. 17: Blogging in the MySpace World. 18: Using Groups and Forums. 19: Contacting Your Audience. 20: Selling Your Music on MySpace. 21: Merchandise and Ringtones. 22: MySpace Advertising. 23: MySpace Editorial and Features. 24: Protecting Your Virtual and Physical Security. 25: Managing MySpace. 26: MySpace and Marketing. 27: Last Words. Appendix A: Marketing and Merchandise Resources. Appendix B: MySpace Resources. Appendix C: Music Business Resources.