Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas - Hardcover

"Godin's collection is arranged alphabetically and was compiled mostly from his short, snappy blog, Fast Company column and e-books.... His riffs jump wildly, from the strategy of coming up with a cool name for your business to thoughts on polka music playing on elevators.... If you're looking for a jump-start, this is a good place to begin."
-USA Today

"Godin's keen insights on the nature of business in this early part of the 21st century are extremely practical and relatable. Though he's a big thinker, there's nothing eggheaded or esoteric in his writing.... He riffs on various factors affecting modern business: the Internet, time deficits, scarcity, the power of stories, the value of authenticity, the death of mass marketing, excellence, incompetence and how these things create challenges and opportunities for people and companies. For all Godin's savvy, the one thing he rarely gets credit for is his writing. The simplicity and clarity with which he conveys his ideas is assumed, but it's not easy to do, believe me."
-Miami Herald

"Read this book a few pages at a time. Why? The book contains statements and ideas that make you think. You need time to mull them over. Time to think about how you might apply them. Take away what you need. Make copies of what you found interesting and give them to your coworkers. Repeat every few days."
-Chicago Tribune

"Godin's writings are generally inspirational - the book is a huge bowl of ideas that you can gobble in one sitting or dip into at any time."
-BlogCritics.org

"Seth's real gift is his ability to think big, to challenge the status quo, and to inspire your own big ideas in return. In other words, you won't leave the table hungry."
-MarketingProfs.com

"Business and marketing ideas from one of the genre's most original thinkers.... Godin writes with humor and infectious energy, and there are plenty of engaging stories and ideas here to get you out of a rut and help jump-start your creativity.... Godin's inspired worldview - in which the most mundane experiences trigger great business ideas - makes for an educational and enjoyable read."
-Kirkus Reports

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.