Items related to Emotional Branding: The New Paradigm for Connecting...
A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.
"synopsis" may belong to another edition of this title.
From the Inside Flap:
From CHOICE, March 2002:
About the Author:
Marc Gobé explores the qualitative elements required to connect with one’s customers through emotional branding. Beginning with an examination of marketing in the new millenium, the author introduces the title concept in relation to numerous key segments in today’s consumer arena, including age, subculture, and gender-based groups. The second part of his analysis illustrates the use of all five senses in branding, incorporating a range of interesting, current examples in each case. Part 3 builds on the first two parts, investigating emotion as a tool in branding, retailing, packaging, and advertising. Finally, Gobé offers recipes for the successful use of emotional branding in cyberspace and beyond, including trends for the future. The book itself is highly readable, with thought-provoking photographs as well as verbal descriptions underscoring the major points. It is well suited for upper-division undergraduate and graduate students, researchers, and faculty. It may also inject a fresh perspective for practitioners eager for a new paradigm."
Marc Gobé is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.
"About this title" may belong to another edition of this title.
- PublisherAllworth Press
- Publication date2001
- ISBN 10 1581150784
- ISBN 13 9781581150780
- BindingHardcover
- Edition number1
- Number of pages352
- Rating
Buy New
Learn more about this copy
US$ 6.11
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Fast Shipping - Safe and secure Mailer. Seller Inventory # 521X7W000GG5
Buy New
US$ 6.11
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. 1.4. Seller Inventory # 1581150784-2-1
Buy New
US$ 15.96
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.4. Seller Inventory # 353-1581150784-new
Buy New
US$ 15.97
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
First Edition
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. 1st Edition. Stored new. Book. Seller Inventory # ABE-1685994966322
Buy New
US$ 16.00
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends. Seller Inventory # DADAX1581150784
Buy New
US$ 22.45
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new1581150784
Buy New
US$ 20.36
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1581150784
Buy New
US$ 24.67
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard1581150784
Buy New
US$ 26.55
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1581150784
Buy New
US$ 28.15
Convert currency
Stock Image
Emotional Branding: The New Paradigm for Connecting Brands to People
Published by
Allworth Press
(2001)
ISBN 10: 1581150784
ISBN 13: 9781581150780
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: new. Seller Inventory # FrontCover1581150784
Buy New
US$ 30.23
Convert currency