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Advances in International Marketing (Advances in International Marketing, 4) - Hardcover

CAVUSGIL

 
9781559381284: Advances in International Marketing (Advances in International Marketing, 4)
Hardcover
ISBN 10: 1559381280 ISBN 13: 9781559381284
Publisher: Emerald Publishing Limited, 1990
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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.

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  • PublisherEmerald Publishing Limited
  • Publication date1990
  • ISBN 10 1559381280
  • ISBN 13 9781559381284
  • BindingHardcover
  • Number of pages260

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