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The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.
As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.
Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han
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Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001276327
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Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. This 2005 book details 'one of the most remarkable organisations of our time', looking inside the creation and growth of a very familiar company. This is a lovely copy in very good condition, slight bumping to edges but otherwise both boo and dust jacket are in great condition. MESSAGE FROM LENNON BOOKS (A) Postage costs are estimates only - prices may decrease / increase depending on the order. Prices outside of Europe / Worldwide Postage costs will be advised on confirmation of order. All orders are shipped via with Royal Mail and a proof of postage can be provided. Tracked orders can be requested. (B) If you think that this book is over your price limit then please email me with your proposed price, we will discuss offers on all of our books. (C) Books are sold as seen in the photos with an as accurate description as possible, please request more photos if required. No Signature. Seller Inventory # 000216
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Book Description tapa dura. Condition: Bien. Page, Larry 1973-, Brin, Sergey 1973-, Page, Larry Macmillan. London. 2005. 23 cm. viii, 326 pages, 8 unnumbered pages of plates. Encuadernación en tapa dura de editorial con sobrecubierta. Idioma Inglés. David A. Vise with Mark Malseed. Contents A healthy disregard for the impossible -- When Larry met Sergey -- Learning to count -- The secret sauce -- Divide and conquer -- Burning man -- The Danny Sullivan Show -- A trickle -- Hiring a pilot -- You've got Google -- The Google economy -- And on the fifth day -- Global Goooogling -- April Fools -- Porn cookie guy -- Going public -- Playboys -- Charlie's place -- Space race -- A legal showdown -- A virtual library -- Trick clicks -- Attacking Microsoft -- Money machine -- The China Syndrome -- Googling your genes -- Appendix I : 23 Google search tips -- Appendix II : Google Labs Aptitude Test (GLAT) -- Appendix III : Google's financial scorecard . ISBN: 1405053712; 9781405053716; 0405053712 (=3144986=) JH04. Seller Inventory # 3144986
Book Description hardcover. Condition: Sehr gut. Auflage: Unabridged. 250 Seiten Knick im Schutzumschlag auf der Coverinnenseite, Buch ist leicht verlagert (längs durchgebogen), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 239778 Sprache: Englisch Gewicht in Gramm: 500. Seller Inventory # 211462