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About the Author:
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
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- PublisherCengage Learning
- Publication date2017
- ISBN 10 1337116831
- ISBN 13 9781337116831
- BindingPaperback
- Rating
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MKTG (Book Only)
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Cengage Learning
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ISBN 10: 1337116831
ISBN 13: 9781337116831
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MKTG (Book Only)
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ISBN 10: 1337116831
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MKTG (Book Only)
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Book Description Paperback. Condition: Good. This is a TEACHER'S EDITION copy. The cover and binding differ from the standard version, but the content is the same. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000117601
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Book Description paperback. Condition: Very Good. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10860815
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ISBN 10: 1337116831
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Book Description paperback. Condition: Good. Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10860814
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