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True to Our Roots: Fermenting a Business Revolution

 
9780786188789: True to Our Roots: Fermenting a Business Revolution
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Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, balancing values while creating value.

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Paul Dolan is a fourth-generation California wine maker who became president of Fetzer Vineyards in 1992 and built it into one of the largest, best-known wineries in the United States.

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This book is about...a new possibility for business... -- From the Book

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9781576601501: True to Our Roots: Fermenting a Business Revolution

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ISBN 10:  1576601501 ISBN 13:  9781576601501
Publisher: Bloomberg Press, 2003
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Sheffield Health Economics Group Paul Dolan (Pr
ISBN 10: 0786188782 ISBN 13: 9780786188789
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ISBN 10: 0786188782 ISBN 13: 9780786188789
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