Guerrilla Marketing for the Home-Based Business - Softcover

Levinson, Jay Conrad; Seth Godin Productions; Godin, Seth

3.51

146 ratings by Goodreads

9780395742839: Guerrilla Marketing for the Home-Based Business

Softcover

ISBN 10: 0395742838 ISBN 13: 9780395742839

Publisher: Mariner Books, 1995

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Addressing the special challenges confronting small businesses, this helpful manual provides practical advice on how entrepreneurs can market themselves and their products and services, discussing the art of promotion, marketing strategies, and other valuable information. Original.

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About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Review:

''No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.'' --Los Angeles Times

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