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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
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About the Author:
Thomas C. O'Guinn is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Thomas has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison's Design for Business Thinking initiative. He has never owned a mini-van.
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- PublisherSouth-Western College Pub
- Publication date2008
- ISBN 10 0324568622
- ISBN 13 9780324568622
- BindingHardcover
- Edition number5
- Number of pages726
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International Edition - Advertising & Integrated Brand Promotion, 5e
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(2008)
ISBN 10: 0324568622
ISBN 13: 9780324568622
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Book Description Paperback. Condition: New. Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL. book. Seller Inventory # 10325
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Advertising and Integrated Brand Promotion
Published by
South-Western College Pub
(2008)
ISBN 10: 0324568622
ISBN 13: 9780324568622
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Hardcover
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks68562
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