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This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.
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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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- PublisherPrentice Hall College Div
- Publication date1997
- ISBN 10 0133729885
- ISBN 13 9780133729887
- BindingHardcover
- Edition number6
- Number of pages672
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Consumer Behavior
Published by
Prentice Hall College Div
(1997)
ISBN 10: 0133729885
ISBN 13: 9780133729887
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-0133729885-6
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