Items related to Consumer behavior
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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From the Publisher:
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
"About this title" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1978
- ISBN 10 0131692011
- ISBN 13 9780131692015
- BindingHardcover
- Number of pages489
- Rating
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Consumer Behavior
Published by
Prentice-Hall
(1978)
ISBN 10: 0131692011
ISBN 13: 9780131692015
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Hardcover
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Consumer behavior
Published by
Prentice-Hall
(1978)
ISBN 10: 0131692011
ISBN 13: 9780131692015
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Hardcover
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Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00038564536
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Consumer Behavior
Published by
Prentice-Hall, Inc., Englewood Cliffs, New Jersey
(1978)
ISBN 10: 0131692011
ISBN 13: 9780131692015
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Book Description Hardcover. Condition: Very Good. No Jacket. 179 mm X 234 mm. 489 pages. Ex library Book. Seller Inventory # 048196
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Consumer Behavior
Published by
Prentice Hall
(1978)
ISBN 10: 0131692011
ISBN 13: 9780131692015
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Hardcover
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Book Description Gebundene Ausgabe. Condition: Gut. 592 Seiten ex library book / aus einer wissenschaftlichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 322624
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Consumer Behavior
Published by
Prentice Hall 01.03.1978.
(1978)
ISBN 10: 0131692011
ISBN 13: 9780131692015
Used
Hardcover
Quantity: 1
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Book Description Gebundene Ausgabe. Condition: Gut. 592 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 333668
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