Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.
The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0123848695
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0123848695
Book Description Condition: new. Seller Inventory # FrontCover0123848695
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0123848695
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0123848695
Book Description Condition: New. Seller Inventory # 17997705-n
Book Description Soft Cover. Condition: new. Seller Inventory # 9780123848697
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780123848697
Book Description Condition: new. Questo è un articolo print on demand. Seller Inventory # 3a53c2acea2d6bc21da02dad8f5e3844
Book Description Paperback. Condition: New. Seller Inventory # 6666-ELS-9780123848697