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This text for personal financial planning adopts a life-cycle approach to financial planning. The writing style, designed for readers with diverse educational backgrounds, is informal and relatively non-technical. The emphasis is on practical application and decision making. Concepts are reinforced with diverse real-life examples, up-to-date information, expert advice, and a problem solving format. Easy-to-complete worksheets are integrated into the text. New "Surf's Up" Internet Exercises have been added. The result is a quality text that is current and provides a thorough, conceptually sound treatment of the subject for both students and instructors alike.
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About the Author:
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
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- PublisherSouth-Western College Pub
- Publication date1999
- ISBN 10 0030210534
- ISBN 13 9780030210532
- BindingHardcover
- Edition number2
- Number of pages568
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